Operate

Find SEO Opportunities

The keywords worth chasing — ranked by traffic potential, ranked by what you can actually win.

Identifies gaps in your current keyword coverage
The agent maps your domain's current keyword footprint — every query you rank for in any position — against the full search demand landscape for your category. Gaps are identified by comparing your ranking coverage against the keyword universes of your top-five organic competitors, flagging high-volume, high-relevance queries where competitors rank in the top 10 and you either don't rank or rank below position 20. Gaps are weighted by traffic opportunity, not raw search volume.
Keyword gap analysis vs. 5 competitors: 847 gap keywords identified. High-priority gaps: 'best sales engagement platform' (3,600 mo/searches, competitors ranking avg pos 4.2, you: not ranking). 'outbound automation software comparison' (1,900 mo, you pos 34). 'SDR productivity metrics' (880 mo, you not indexed).

Scores opportunities by difficulty and realistic win probability

Search volume alone is a misleading priority signal. The agent evaluates each keyword opportunity against your domain authority, existing content on the topic, backlink profile relative to current rankers, and SERP composition. The output is a win probability score per keyword.
Example: 'account based marketing software comparison' — Volume: 2,200/mo. Difficulty: 61/100. Win probability: 72% (domain authority competitive, topic already partially covered in 2 existing posts).

Clusters opportunities by topic for content planning

Individual keywords don't rank in isolation — topical authority across a cluster of related queries amplifies ranking signals. The agent groups identified opportunities into topic clusters.
Topic cluster analysis: 14 clusters identified. Top opportunity cluster: 'Sales engagement' — 23 gap keywords, 3 existing pages (partial coverage). Recommended: 6 new supporting pages plus refresh of 2 existing articles.

Surfaces SERP feature and intent-specific opportunities

The agent categorizes every opportunity by search intent and SERP feature availability. High-intent SERP feature opportunities: 'best CRM for sales teams' — featured snippet currently owned by competitor. Opportunity: create a structured comparison with schema markup targeting snippet. Estimated CTR lift: +2.4 percentage points.

Today vs. with ABM Strategist

Today: Keyword research done in a tool that returns the obvious high-volume terms every competitor is already targeting.

With ABM Strategist: Gap analysis against five competitors surfacing high-relevance queries you're not ranking for but can win. Win probability scoring per keyword based on domain authority, SERP composition, and content investment required. Topic cluster analysis showing which clusters to build out for compounding authority gains across related queries.

Works with

• Audit SEO Content
• Snipe SERP Features
• Build SEO Content

Three layers, one platform by Lantern

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Data Waterfall: 150+ enrichment providers.

Agent Engine: Open-source execution engine. Human-in-the-loop checkpoints.

Revenue Ontology: Every data source normalized into one model.

FAQ

Which keyword data sources does the agent use?
How is win probability calculated?
How often is the opportunity list refreshed?
Can it identify opportunities in non-English markets?

Stop competing for keywords you can't win — start owning the ones you can.