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Multi-Channel Sequencing

Coordinated outreach across every channel — without four tools and a spreadsheet.

Email, LinkedIn, ads, and CRM logging — coordinated in a single sequence instead of four disconnected workflows.

THE brıef

Run outbound sequences across email, LinkedIn, phone, and ads simultaneously, with each channel reinforcing the others. Time touches so the prospect sees a LinkedIn connection request the day after the first email. Suppress ad spend when a rep is already in active conversation. Log every touch in the CRM without manual entry. One sequence, four channels, zero coordination overhead.

Sequences touches across channels in a single flow

Instead of managing email in one tool, LinkedIn in another, and ads in a third, the agent runs a unified sequence that spans all channels with coordinated timing. A typical 10-day sequence might open with an email on Day 1, a LinkedIn connection request on Day 2, a LinkedIn message if connected on Day 4, a follow-up email on Day 5, and a phone call brief on Day 8. Every step is visible in a single timeline. Reps execute the call steps; the agent handles everything else automatically.

Meridian Financial — 10-day sequence:

• 3 emails
• 1 LinkedIn request
• 1 LinkedIn message (if connected)
• 1 call brief
• 1 LinkedIn InMail fallback.

6 of 7 steps automated. Rep only touches the phone step.

Suppresses and adapts based on engagement

When a prospect opens an email but doesn't reply, the next touch shifts angle — not channel. When they click a link, the follow-up references what they looked at. When they accept a LinkedIn connection, the message queue unlocks. When a rep marks a call as connected, email and ad suppression kicks in automatically. The sequence doesn't run on a rigid timer — it responds to what the prospect is doing. Dead-end branches stop firing; active branches accelerate. No manual intervention required to keep the sequence current.

Meridian Financial

• VP Ops: opened email Day 1, clicked pricing link. Day 3 email shifted to pricing angle.
• LinkedIn request accepted Day 4 — DM unlocked.
• Ad suppression triggered when reply received Day 6.

Logs every touch in CRM without manual entry

Every email sent, LinkedIn message delivered, call brief executed, and ad impression recorded flows back to the CRM automatically. No rep has to log an activity. The deal record shows the full contact history across channels — not just what went through the CRM's native email integration. When a manager pulls a pipeline review, they see the actual outreach history, not a sparse set of manually logged calls. And when an AE takes over from an SDR, they inherit the full context of every touch without asking.

Meridian Financial CRM record:

• 7 touches logged across 4 channels in 10 days — all automatic.
• AE takeover shows complete history: what was sent, what was opened, what was clicked.

Measures channel performance and rebalances

After every campaign cycle, the agent reports which channels, which steps, and which message angles are driving replies and meetings. If LinkedIn DMs are converting at 3x the rate of cold emails on a particular segment, the sequence weights shift — more LinkedIn touches, fewer email follow-ups. If phone call briefs are generating no pickups but costing rep time, they get deprioritized. The rebalancing is data-driven and automatic. Most multi-channel tools report metrics; this one acts on them.

Last 90 days — enterprise segment:

• LinkedIn DM reply rate 24%
• Email reply rate 9%
• Call connect rate 6%.

Sequence updated — LinkedIn steps increased from 1 to 3, call brief moved to Day 12.

Today vs. with Multi-Channel Sequencing

Today

• Email sequences in Outreach, LinkedIn manually, ads in LinkedIn Campaign Manager, CRM logging by hand.
• Sequence fires on a timer regardless of whether the prospect engaged.
• Rep doesn't know what the prospect saw before the call.
• No way to know which channel is actually driving replies on a given segment.

With ABM Strategist

• All four channels in one sequence. Every touch auto-logged. No context switching.
• Sequence adapts to engagement — opened email shifts angle, accepted connection unlocks DM, reply suppresses everything.
• Full multi-channel history in the CRM before every call. Which emails opened, which links clicked, which ads served.
• Channel performance tracked per segment. Weights rebalance automatically based on conversion data.

Works with

• [Signal-Based Outbound]

  • Triggers the sequence when a buying signal fires. Multi-Channel Sequencing executes the coordinated outreach across channels.

• [ABM Strategist]

  • Builds full ABM campaigns including the multi-channel outbound layer for each target account.

• [Personalized Outbound]

  • Generates the personalized copy for each channel step. Multi-Channel Sequencing handles the timing and coordination.

• [Meeting Brief]

  • Generates the pre-call brief when a sequence converts to a meeting.

Three layers, one platform by Lantern

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Data Waterfall

• 150+ enrichment providers.
• Sequential routing optimized per segment.
• The best answer wins. No vendor lock-in.

Agent Engine

• Open-source execution engine.
• Workflows defined in code.
• Human-in-the-loop checkpoints.
• Full audit trail on every action.

Revenue Ontology

• Every data source normalized into one model.
• Entity resolution across systems.
• Relationships stored, not inferred.
• Schema that evolves with your business.

FAQ

• Which channels does it support?
• Does it require a LinkedIn automation tool?
• How does it handle opt-outs and unsubscribes?
• Can reps customize sequences for individual accounts?

Four channels. One sequence. Zero spreadsheets.