# Find Buyers ## Track Champions When your champion moves, your next deal moves with them. Champion-sourced pipeline converts to closed-won at 3x the rate of cold outbound — when reached within 30 days of job change. ## THE brief Monitor every past champion — customers who bought, advocates who sponsored deals, contacts who went to bat internally — for job changes. When one of them lands at a new company, alert the team with their new role, the new company's ICP fit score, and a ready-to-send re-engagement message. Don't wait for the champion to reach out. Get there first. ### Monitors champions across customers and closed deals The agent tracks every contact tagged as a champion across the full CRM — past customers, internal sponsors on closed-won deals, advocates on closed-lost deals, and contacts who gave strong referrals. Monitoring runs continuously across LinkedIn, email signature changes, company website updates, and data provider signals. When a champion updates their LinkedIn profile, changes their email domain, or appears in a new company's team page, the change is detected typically within 48 hours — before most reps would notice it in their weekly scroll. Tracking 847 champions across 312 accounts. This month: 14 job changes detected. 6 landed at companies in the ICP. 3 landed at existing target accounts already in Tier 1. ## Scores the opportunity at the new company Not every champion job change is a sales opportunity. A champion who moves from a 500-person SaaS company to a 15-person startup is a different opportunity than one who moves to a 2,000-person enterprise. The agent scores the new company against the ICP immediately after a job change is detected — firmographic fit, technographic profile, current tools, open roles, and any existing intent signals. If the new company is Tier 1, the alert goes out with a meeting request recommended. If it's out of market, the champion goes on a watch list for future monitoring. Sarah Chen — former champion at Orion SaaS — now VP Sales at Basecamp Financial. Basecamp Financial ICP score: 91. Currently running HubSpot (not Salesforce). 18 open SDR roles. Tier 1 — immediate outreach recommended. ## Generates re-engagement messages that lead with the relationship Outreach to a former champion is different from cold outreach. They know the product. They've seen it work. The re-engagement message should acknowledge the history, congratulate them on the new role, and open the door — not pitch from scratch. The agent generates a first message that references the prior relationship specifically: when they were a customer, what they used the product for, and a natural bridge to exploring whether it fits at their new company. The message is short and warm — a conversation opener, not a sales email. Message to Sarah Chen — references Q3 2024 deployment at Orion SaaS, notes she was instrumental in the rollout. Asks if pipeline visibility is on her list at Basecamp Financial. 3-line email, no attachments, no deck. ## Today vs. with ### Track Champions **Today** Rep occasionally notices a champion's LinkedIn update. Usually weeks after the move. Re-engagement message is generic — rep has to re-read old notes to remember the relationship. No systematic way to prioritize which champion moves represent real opportunities. Champion moves tracked in a spreadsheet that's maintained inconsistently. **With ABM Strategist** Job changes detected within 48 hours. Alert with new company context and draft message. Message references the specific relationship — when they were a customer, what they used the product for. New company scored against ICP immediately. Tier 1 opportunities escalated, others queued. 847 champions tracked continuously. No manual maintenance required. ### Works with - [Track Job Changes](/content/agents/track-job-changes/index.html): Monitors all contacts for job changes, not just tagged champions. Broader coverage with different prioritization logic. - [Reactivate Closed-Lost](/content/agents/reactivate-closed-lost/index.html): When a champion from a closed-lost deal moves to a new company, Reactivate Closed-Lost handles the original account re-engagement simultaneously. - [LinkedIn Social Listening](/content/agents/linkedin-social-listening/index.html): LinkedIn is the primary source for job change detection. Social Listening provides the signal layer. - [Research Analyst](/content/agents/research-analyst/index.html): Runs account intelligence on the new company immediately after a champion job change is detected. ## Three layers, one platform by Lantern Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable. ### Data Waterfall 150+ enrichment providers. Sequential routing optimized per segment. The best answer wins. No vendor lock-in. ### Agent Engine Open-source execution engine. Workflows defined in code. Human-in-the-loop checkpoints. Full audit trail on every action. ### Revenue Ontology Every data source normalized into one model. Entity resolution across systems. Relationships stored, not inferred. Schema that evolves with your business. ## FAQ - How do you define a champion in the system? - What if the champion moves to a competitor? - How far back do you track champion relationships? - Can it track champions from prospects, not just customers?