Champion Chaser Playbooks - Lantern

Champion Chaser Playbooks

Jan 14, 2026

In the dynamic world of B2B business, staying on top of opportunities and changes in customer roles is essential. Here are some of the key playbooks we recommend:

1. Champion has changed roles

Ideal for:
Lantern leads that are your previous customers (buyers)
Their current company matches your Ideal Customer Profile
Their current title matches your target Persona
Sequence: 10 Steps - 4 Emails, 3 Calls, 3 LinkedIn - 25-Day sequence
Trigger: Alert sales of a new potential lead via CRM, as well as alerting CS via CRM/Email/Slack that the champion has left

2. Target Account has a new executive

Ideal for:
Lantern lead is your target title, recently hired or promoted
Their current company is your target account
Sequence: 9 Steps - 3 Emails, 3 Calls, 3 LinkedIn - 15 Day Sequence
Trigger: Alert Sales reps via SFDC/Slack/Email that one of their target accounts has a new executive in your buyer persona, can automate to place in a sequence

3. A Power User changes jobs to a Target Account

Ideal for:
Lantern leads that are your previous customers (Power users)
Their current company matches your Ideal Customer Profile
Their NEW title does NOT match your target Champion Persona
Sequence: 7 Step Sequence - 2 Calls, 3 Emails, 2 LinkedIn Activities - 15 day sequence
Trigger: Alert sales of a new potential lead via CRM, along with AI-Intent Scorecard showing they are a hot lead. As well as alerting CS via CRM/Email/Slack that the champion has left

4. A Previous Customer joins an account with an Open Opportunity

Ideal for:
Lantern leads that are champions or power users and change jobs to an active Open opportunity
Sequence: 7 Step Sequence - 2 Calls, 3 Emails, 2 LinkedIn Activities - 15 day sequence
Trigger: Alert sales rep with the open opportunity, a new potential DM has joined an open opp, the sequence aims to leverage them to move the deal along

5. Prevent Churn when a new Executive joins a customer

Ideal for:
CS/AM teams that are looking to be proactive to get ahead of churn and potential upsell and expansion opportunities with the new executive
Sequence: 7 Step Sequence - 2 Calls, 3 Emails, 2 LinkedIn Activities - 15 day sequence
Trigger: Alert CS of a new Exec joining via CRM/Slack/Email. We can also place directly in a sequencing tool