# Champion Chaser Playbooks

Jan 14, 2026

In the dynamic world of B2B business, [staying on top of opportunities and changes in customer roles](/content/product/champion-chaser/index.html) is essential. Here are some of the key playbooks we recommend:

## 1. Champion has changed roles  
**Ideal for:**  
Lantern leads that are your previous customers (buyers)  
Their current company matches your Ideal Customer Profile  
Their current title matches your target Persona  
**Sequence:** 10 Steps - 4 Emails, 3 Calls, 3 LinkedIn - 25-Day sequence  
**Trigger:** Alert sales of a new potential lead via CRM, as well as alerting CS via CRM/Email/Slack that the champion has left

- **Day 1** - Initial Email  
- **Day 3** - LinkedIn Request  
- **Day 3** - Call Attempt #1  
- **Day 8** - Follow-up Email  
- **Day 10** - Call Attempt #2  
- **Day 10** - LinkedIn Message  
- **Day 14** - Manual email  
- **Day 18** - Engage w/ their LinkedIn Posts  
- **Day 21** - Call attempt #3  
- **Day 25** - Manual Follow-Up Email

## 2. Target Account has a new executive  
**Ideal for:**  
Lantern lead is your target title, recently hired or promoted  
Their current company is your target account  
**Sequence:** 9 Steps - 3 Emails, 3 Calls, 3 LinkedIn - 15 Day Sequence  
**Trigger:** Alert Sales reps via SFDC/Slack/Email that one of their target accounts has a new executive in your buyer persona, can automate to place in a sequence

- **Day 1** - Manual Email  
- **Day 3** - LinkedIn Request  
- **Day 7** - Call Attempt #1  
- **Day 7** - Manual Email  
- **Day 9** - LinkedIn Message  
- **Day 11** - Call Attempt #2  
- **Day 13** - Engage with their LinkedIn Posts  
- **Day 15** - Final Manual Email

## 3. A Power User changes jobs to a Target Account  
**Ideal for:**  
Lantern leads that are your previous customers (Power users)  
Their current company matches your Ideal Customer Profile  
Their NEW title does NOT match your target Champion Persona  
**Sequence:** 7 Step Sequence - 2 Calls, 3 Emails, 2 LinkedIn Activities - 15 day sequence  
**Trigger:** Alert sales of a new potential lead via CRM, along with AI-Intent Scorecard showing they are a hot lead. As well as alerting CS via CRM/Email/Slack that the champion has left

- **Day 1** - Automated Email  
- **Day 3** - LinkedIn Connection Request  
- **Day 5** - Automated Email  
- **Day 7** - Call Attempt #1  
- **Day 10** - LinkedIn Message  
- **Day 12** - Call Attempt #2  
- **Day 15** - Final Automated Email

## 4. A Previous Customer joins an account with an Open Opportunity  
**Ideal for:**  
Lantern leads that are champions or power users and change jobs to an active Open opportunity  
**Sequence:** 7 Step Sequence - 2 Calls, 3 Emails, 2 LinkedIn Activities - 15 day sequence  
**Trigger:** Alert sales rep with the open opportunity, a new potential DM has joined an open opp, the sequence aims to leverage them to move the deal along

- **Day 1** - Manual Email  
- **Day 3** - LinkedIn Connection Request  
- **Day 5** - Manual Email  
- **Day 7** - Call Attempt #1  
- **Day 10** - LinkedIn Message  
- **Day 12** - Call Attempt #2  
- **Day 15** - Final Manual Email

## 5. Prevent Churn when a new Executive joins a customer  
**Ideal for:**  
CS/AM teams that are looking to be proactive to get ahead of churn and potential upsell and expansion opportunities with the new executive  
**Sequence:** 7 Step Sequence - 2 Calls, 3 Emails, 2 LinkedIn Activities - 15 day sequence  
**Trigger:** Alert CS of a new Exec joining via CRM/Slack/Email. We can also place directly in a sequencing tool

- **Day 1** - Manual Email  
- **Day 1** - Call Attempt #1  
- **Day 4** - LinkedIn Connection Request  
- **Day 6** - Automated Reply Email  
- **Day 8** - LinkedIn Message  
- **Day 10** - Call Attempt #2  
- **Day 13** - Final Manual Email