Track Champions Agent — Lantern

Find Buyers

Track Champions

When your champion moves, your next deal moves with them.

Champion-sourced pipeline converts to closed-won at 3x the rate of cold outbound — when reached within 30 days of job change.

THE brief

Monitor every past champion — customers who bought, advocates who sponsored deals, contacts who went to bat internally — for job changes. When one of them lands at a new company, alert the team with their new role, the new company's ICP fit score, and a ready-to-send re-engagement message. Don't wait for the champion to reach out. Get there first.

Monitors champions across customers and closed deals

The agent tracks every contact tagged as a champion across the full CRM — past customers, internal sponsors on closed-won deals, advocates on closed-lost deals, and contacts who gave strong referrals. Monitoring runs continuously across LinkedIn, email signature changes, company website updates, and data provider signals. When a champion updates their LinkedIn profile, changes their email domain, or appears in a new company's team page, the change is detected typically within 48 hours — before most reps would notice it in their weekly scroll.

Tracking 847 champions across 312 accounts. This month: 14 job changes detected. 6 landed at companies in the ICP. 3 landed at existing target accounts already in Tier 1.

Scores the opportunity at the new company

Not every champion job change is a sales opportunity. A champion who moves from a 500-person SaaS company to a 15-person startup is a different opportunity than one who moves to a 2,000-person enterprise. The agent scores the new company against the ICP immediately after a job change is detected — firmographic fit, technographic profile, current tools, open roles, and any existing intent signals. If the new company is Tier 1, the alert goes out with a meeting request recommended. If it's out of market, the champion goes on a watch list for future monitoring.

Sarah Chen — former champion at Orion SaaS — now VP Sales at Basecamp Financial. Basecamp Financial ICP score: 91. Currently running HubSpot (not Salesforce). 18 open SDR roles. Tier 1 — immediate outreach recommended.

Generates re-engagement messages that lead with the relationship

Outreach to a former champion is different from cold outreach. They know the product. They've seen it work. The re-engagement message should acknowledge the history, congratulate them on the new role, and open the door — not pitch from scratch. The agent generates a first message that references the prior relationship specifically: when they were a customer, what they used the product for, and a natural bridge to exploring whether it fits at their new company. The message is short and warm — a conversation opener, not a sales email.

Message to Sarah Chen — references Q3 2024 deployment at Orion SaaS, notes she was instrumental in the rollout. Asks if pipeline visibility is on her list at Basecamp Financial. 3-line email, no attachments, no deck.

Today vs. with

Track Champions

Today
Rep occasionally notices a champion's LinkedIn update. Usually weeks after the move.
Re-engagement message is generic — rep has to re-read old notes to remember the relationship.
No systematic way to prioritize which champion moves represent real opportunities.
Champion moves tracked in a spreadsheet that's maintained inconsistently.

With ABM Strategist
Job changes detected within 48 hours. Alert with new company context and draft message.
Message references the specific relationship — when they were a customer, what they used the product for.
New company scored against ICP immediately. Tier 1 opportunities escalated, others queued.
847 champions tracked continuously. No manual maintenance required.

Works with

Three layers, one platform by Lantern

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Data Waterfall

150+ enrichment providers. Sequential routing optimized per segment. The best answer wins. No vendor lock-in.

Agent Engine

Open-source execution engine. Workflows defined in code. Human-in-the-loop checkpoints. Full audit trail on every action.

Revenue Ontology

Every data source normalized into one model. Entity resolution across systems. Relationships stored, not inferred. Schema that evolves with your business.

FAQ